Initially, the team will identify the video's purpose and target audience, which informs the creative direction. This is followed by brainstorming ideas and scripting, where themes and messages are intricately woven to align with the company's branding. Additionally, logistical planning, scheduling shoot days, and coordinating talent, is essential to avoid potential setbacks. Budget considerations are paramount, as they dictate the extent of resources allocated to the project. Overall, diligent pre-production lays the groundwork for a successful company video that effectively communicates its intended message. 

Once on-site, the crew will set up lighting, sound equipment, and cameras, ensuring optimal conditions for high-quality footage. Filming will proceed with actors or team members portraying their roles as per the script, while directors will focus on capturing the essence of your company.

Post-production will include editing the footage, adding any motion graphics and subtitling you require, and incorporating sound to enhance the overall narrative before the final video is delivered for your review.